LUJO GOES BEYOND THE IDEA OF BEING A SIMPLE FOOD PROJECT. LUJO IS AN EXPERIENCE. LUJO CAN BE FOUND IN A SIMPLE GESTURE. IT’S SOFT, LIGHT AND SO STRONG AT THE SAME TIME. WHEN DESIGNING THE BRANDING WE WANTED THE DEEP FEELINGS PROVOKED BY THE BEAUTY OF NATURE TO ARISE. WE AIM TO GO FAR BEYOND WORDS OR OBJECTS BY CREATING A SPECIAL KIND OF CONNECTION WITH WHAT SURROUNDS US, AN INVITATION TO REFLECT ON OUR OWN EXISTENCE.
LUJO GOES BEYOND THE IDEA OF BEING A SIMPLE FOOD PROJECT. LUJO IS AN EXPERIENCE. LUJO CAN BE FOUND IN A SIMPLE GESTURE. IT’S SOFT, LIGHT AND SO STRONG AT THE SAME TIME. WHEN DESIGNING THE BRANDING WE WANTED THE DEEP FEELINGS PROVOKED BY THE BEAUTY OF NATURE TO ARISE. WE AIM TO GO FAR BEYOND WORDS OR OBJECTS BY CREATING A SPECIAL KIND OF CONNECTION WITH WHAT SURROUNDS US, AN INVITATION TO REFLECT ON OUR OWN EXISTENCE.